Updated 21 October 2026. We re-read the September 2026 report coverage and the launch records, and set them against developer-published prices on our listings. The guides that rank for this search name the projects but carry no prices, no premium data and nothing on what the brand actually does. This note covers all three.
What the September 2026 numbers say
All figures from CRE Matrix's September 2026 report as reported by Business Standard (20 October 2026).
- Average ticket · ₹8.81 crore across India; North India ₹9.5 crore; West India ₹10.8 crore
- Transaction value · ₹16,942 crore in 2025; estimated ₹17,117 crore in 2026, of which ₹11,717 crore was reported in January–September
- Supply · 10,452 units across the 10 markets covered, 68% absorbed; 1,975 launched in January–September 2026, of which 1,616 were absorbed
- North India · 47% of cumulative supply (4,939 units), and 3,891 of the 5,156 units launched across regions in 2025 and the first nine months of 2026
- Brand type · non-hospitality brands 73% of supply (7,636 units)
- Size · 4 BHK-plus homes 43% of supply, 3 BHK 38%; in North India, average carpet area 1,742 sq ft for a 3 BHK and 2,926 sq ft for a 4 BHK-plus
How much premium do branded residences command in Gurugram?
The premium is measured against comparable projects in the same catchment (CRE Matrix, via Business Standard). In plain terms: on a home that would cost ₹10 crore unbranded nearby, a Gurugram buyer has paid about ₹2.9 crore for the name, the specification that comes with it and, where it exists, the service. The question is which of those three you are buying.
- Pune · 44%
- Kolkata · 42%
- Bengaluru · 32%
- Gurugram · 29%
- Noida and Mumbai · 26% each
- Hyderabad · 25%
Which are the branded residences in Gurgaon?
Listed prices are developer-published 'from' prices on our project pages, 21 October 2026. CRE Matrix also names Whiteland Westin Residences, M3M Elie Saab and Trump Towers among Gurugram's ₹10 crore-plus projects of 2025 (CRE Matrix, 25 February 2026).
- Trump Towers Delhi NCR · Sector 65, Golf Course Extension Road · M3M India with Tribeca Developers · ready to move · listed from ₹17.63 crore
- Trump Residences Gurugram · Sector 69 · Tribeca Developers with Smartworld Developers · 298 homes in two 51-storey towers, ₹8–15 crore at launch, four penthouses at ₹125 crore each; all homes booked on launch day for ₹3,250 crore, completion expected within five years (Angel One, 14 May 2025)
- M3M Residences by Elie Saab · SCDA, Sector 111, Dwarka Expressway · new launch · listed from ₹15 crore
- Westin Residences Gurugram · Sector 103, Dwarka Expressway · Whiteland Corporation · under construction · listed from ₹6.5 crore
- Tonino Lamborghini Residences Gurugram · Sector 71, Southern Peripheral Road · Signature Global · new launch · listed from ₹4.71 crore
What is the price of Trump Tower Gurugram?
There are two Trump projects, and searches often mix them. Trump Towers in Sector 65 is complete; our listing starts at ₹17.63 crore. Trump Residences in Sector 69 is under construction; it launched at ₹8–15 crore a home with four ₹125 crore penthouses and was fully booked on launch day in May 2025 (Angel One), so any home there now is a resale of a booking. Ask for the original allotment, the builder's transfer terms and the HRERA registration before you agree a price.
Who is building the most branded homes?
Nationally, Fashion TV leads by units (2,567), followed by Trump (1,740), Westin (1,464), YOO (1,100), Elie Saab (979) and Tonino Lamborghini (812). Among developers, M3M India and Smartworld lead with 1,647 units, Whiteland Corporation has 1,464 and Tribeca Developers 984 (CRE Matrix, via Business Standard, 20 October 2026). Four of those six brands are present in Gurgaon, which helps explain North India's share of supply.
Does the brand operate the building or only license its name?
This is the question that decides value, and it differs project by project. Some brands license their name and design language to a developer; others, usually hospitality groups, also run services in the building. Before you pay a premium, ask for the following in writing.
- The brand agreement: who signed it, for how long, and whether it covers design only or services as well.
- Who runs services after handover, and under which contract with the residents' association.
- What happens if the licence ends or is not renewed: does the name come off the building, and do services change?
- Service and maintenance charges per sq ft, how they are revised, and what they include.
- Whether any brand-specific furniture, fit-out or amenity is part of the agreement price or extra.
- Our note on how concierge services work in Indian residences: Concierge & Services in Luxury Residences, Explained
Are branded residences a good investment in India?
We do not forecast returns. What the data shows is that buyers have absorbed 68% of national branded supply, and that in Gurugram they have paid a 29% premium to do so (CRE Matrix). Whether that premium holds on resale depends on the brand staying, the service being delivered and the depth of buyers at that price when you sell. A brand on a weaker address does not make the address stronger.
Weigh it as you would any home at this level: the address, the tower's density, the title and approvals, and how many comparable homes will compete with yours at resale. Our India-wide guide: Branded Residences in India: The New HNI Status Asset
What to check before you book
- HRERA registration of the tower and phase, and the completion date declared on the certificate.
- DTCP licence and its validity for the land.
- Carpet area in the agreement, and the rate on carpet area, so you can measure the brand premium yourself.
- The brand agreement points above, answered in writing.
- Stamp duty and registration at sale deed: Gurgaon stamp duty calculator
Branded residences you can view with us
Trump Towers Delhi NCR: Sector 65, ready to move, listed from ₹17.63 crore. Trump Towers Delhi Ncr Gurgaon Sector 65 Golf Course Extension Road
M3M Residences by Elie Saab: SCDA, Sector 111, new launch, listed from ₹15 crore. M3m Residences By Elie Saab Smart City Delhi Airport Scda Sector 111 Dwarka Expressway
Westin Residences Gurugram: Sector 103, under construction, listed from ₹6.5 crore. Westin Residences Gurugram Sector 103 Dwarka Expressway
Tonino Lamborghini Residences Gurugram: Sector 71, new launch, listed from ₹4.71 crore. Tonino Lamborghini Residences Gurugram Sector 71 Southern Peripheral Road
Further reading: Whiteland The Westin Residences, Sector 103: Review 2026 - Price, Pros, Cons and Who It Suits, Pankaj Bansal on Branded Residences and the 'Right Price': What M3M's Strategy Means for Dwarka Expressway Buyers and Where Gurgaon's HNIs Buy Luxury Homes. Address listings: Dwarka Expressway, Gurgaon and Golf Course Extension Road, Gurgaon
